bob the builder playset and many more branded products from concept to high street stores

Toy Design Lab is a UK based product design consultancy which specialises in bringing licensed character toys to market.

Over 16 years of experience creating multi-award winning toys and working with all the major license companies.

Toy Design Lab prides itself on creating fun and innovative toys which are appropriate for the character and the child user.

A great product starts with a great idea. Toy Design Lab is the home of great ideas!